Geyer designed a state of the art facility to showcase the innovations within Telstra’s products. The space is broken into 3 key areas the Welcome zone (reception), the Display zone and the Collaboration zone, each with a distinct and intentional aesthetic.
The Welcome zone is dark and dramatic to have an impact. It is the arrival point for all visitors and sets the tone for the journey ahead. The Display zone incorporates the display settings and is the heart of the facility. Each of the 22 ‘pods’ are completely flexible and are grouped in respect to their function i.e. Home, Health, Office, Education etc. The journey has been carefully considered and is intended to wind visitors through a seemingly random path in order to alleviate the monotony of typical exhibition tours.