Geyer has undertaken the design of Stylecraft showrooms in Sydney, Brisbane and Singapore. Each showroom is highly flexible, allowing the spaces to constantly evolve and change to support a range of local and international brands and new product lines.
The Sydney showroom space is divided into two key environments - the showroom and sales work area. While there are no walls separating these areas, the use of different finishes and lighting dramatically effects the mood and creates a clear distinction between the spaces. In a break away from the traditional 'chair wall', mobile chair towers are suspended from the ceiling and slide effortlessly through the showroom. This gives the chairs (Stylecraft’s core product offer) prominence within the space. The mobile towers also allow the space to be quickly and easily reconfigured to cater for Stylecraft product launches and industry events. Colour changing lightboxes have been placed in the Sydney showroom windows. Injecting a sense of fun and energy into the space, the lightboxes can be set to a specific colour to reflect current campaigns or to create a particular ambience, both from the street and from within the showroom.
The concept established for the Sydney showroom has subsequently been applied to Stylecraft’s Brisbane and Singapore showrooms.