Geyer approaches research as a means to improve the quality of our design work and increase our knowledge of the issues that impact the effectiveness and success of physical environments. Space is increasingly less about solving pragmatic requirements and now considered to be a key influence impacting business goals and outcomes, reflecting brand and influencing human behaviour. It’s effectiveness is often a delicate blending of elements including the space, technology, human emotions and our responses and reactions to leadership methodologies.
Geyer undertakes a range of primary research, involving the collection of data and insights from physical observations, online questionnaires, anecdotal evidence collected during our Deep Dive forums and literature reviews. Research findings are published in our Fertilizer reports which can be downloaded from the website. Past areas of research include: mobility in the workplace, generational differences, knowledge transfer (winner of the FMA and Spotless Research Excellence Award 2010), technology adoption and future proofing.
In 2012 Geyer accelerated its research efforts and has entered into an agreement with Swinburne University in Melbourne to undertake a major research project in conjunction with Great Place to Work. The project will be a continuation of our focus on Trust in the Workplace, this topic explored at the Geyer Generator event held in November 2011. Findings of this research will be released later this year.